About Us

Deb Isa Elizabeth


GIRL WONDERFUL is women-owned business. We started as three: Deb, my mom, Elizabeth, myself, and Isa, my daughter. Designed to inspire, empower, and invite meaningful conversation, we're a girl-positive lifestyle clothing brand that has been changing the dialogue since 2014. 

Girl Wonderful is designed as a new approach to begin some of the earliest feminist conversations by encouraging girls to discuss their passions through the addition of some meaningful wardrobe pieces.

After receiving many requests, we expanded to include women’s sizes. We decided to continue with "Girl" because Isa would say to me, "I'm a girl and you're a girl, Mom!". Girl is the common denominator for our littles.  

Our customers are our greatest source of inspiration. We love to see you in our brand and hear about all of the amazing things you accomplish.  Thank you for your continued support!  Keep tagging us your pictures so we can keep up with you all!